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World of business comes to the Black Country at inaugural World Trade Fair

Black Country businesses met with potential customers from all around the world without leaving the Midlands at a ground-breaking high-tech conference earlier today (22 Nov).

Business leaders and economic experts from Sydney, Tokyo, Seoul, Melbourne, New Delhi, Sofia, Istanbul and Los Angeles all took part in the first World Trade Fair in the Black Country at the Wolverhampton Business Solutions Centre on Friday, November 22.

Organised by the FinditinB2B business network, the West Midlands Economic Forum and UK Trade & Investment (UKTI), the day-long event featured live video links with embassies around the globe.

High quality companies

The two-way sessions were broadcast live online, allowing business people from anywhere in the world to learn more about the high quality companies, products and services of the Black Country and the West Midlands. Local suppliers took the opportunity to meet potential buyers from the overseas markets and explore the opportunities for working together.

Adrian Bailey MP (West Bromwich West), Phil Bennion MEP (West Midlands), Professor David Bailey (Aston Business School) and Black Country Local Enterprise Partnership board member Ninder Johal all took part in the live sessions.

The event showcased the quality and expertise of the Black Country and the wider West Midlands area. Sectors of specific interest to the overseas buyers included advanced engineering, manufacturing, IT and e-commerce, machinery, textiles, healthcare and energy solutions, among many others.

"Great for inward investment”

"The World Trade Fair in the Black Country has shown crucial international markets just how skilled and resourceful our region is,” said Paul Long of FinditinB2B, co-organiser of the World Trade Fair in the Black Country. "At the same time, we’ve made connections between buyers and suppliers all around the world, which is great for inward investment. We’re very grateful to all of our supporters for helping to spread the word about our area’s exceptional businesses, locally, nationally and around the globe.”

The World Trade Fair in the Black Country was supported by the Black Country Local Enterprise Partnership, Invest Black Country, Business Birmingham, West Bromwich Albion FC, Birmingham Airport and the Wolverhampton Business Solutions Centre.

Andy Cox, The Black Country LEP Board Member responsible for International Trade, added, "The LEP, through Invest Black Country, is delighted to have supported and participated in sessions at the World Trade Fair. We encourage local businesses to take advantage and explore global opportunities like this whenever possible.”

Local businesses inspired to explore export opportunities are encouraged to contact UKTI West Midlands for support and advice via the main UKTI website at

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