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Virtual Black Country Bullet launches at Advanced Engineering Show

Invest Black Country officially launched the Black Country Bullet – a virtual car with around 70 per cent of components made in the Black Country – at the Advanced Engineering UK exhibition.

Invest Black Country, which is funded by the Black Country Local Enterprise Partnership (LEP) and Business Birmingham, launched the virtual high performance car made entirely from precision components by over 500 Black Country automotive suppliers.

The Black Country Bullet has been designed to showcase the Black Country’s world class engineering supply chain. The launch took place on Tuesday 12 November at the NEC.

Expertise and technology

The effects of the area’s expertise and technology extend throughout the world via brands like Jaguar Land Rover and Aston Martin:

•  The Black Country has 2,407 automotive suppliers
•  Employing 12,500 people locally
•  Generating an estimated £400m GVA contribution to the local economy
•  Global sales of £1.2bn automotive components
•  Global auto supply chain opportunity of an additional £3bn investment

Stewart Towe, Chair of the Black Country LEP, said, "The Black Country Bullet clearly demonstrates that advanced manufacturing is going from strength to strength in the Black Country.

"Global strength”

"With the Black Country Bullet, we can demonstrate the global strength of our automotive supply chain already supplying prestigious manufacturers and OEMs such as Jaguar Land Rover, JCB, BMW, Bentley and Aston Martin. The Black Country is clearly a great placed to do business.”

The Black Country BulletWayne Langford, Head of Investment at Invest Black Country, said, "The creation of the Black Country Bullet shows that almost an entire car can be built with components, expertise and technology found solely in the Black Country.

"We have twice the number of advanced manufacturing companies than the national average, so our supply chain offers a complete solution to any automotive firm looking to set up shop here. This is a vibrant, diverse and geographically well-connected place to do business.”

The Black Country Bullet was launched at Advanced Engineering UK, highlighting the global Black Country advanced engineering sector, by Stewart Towe of the Black Country LEP and Matt Neal, Marketing Director at Rimstock plc and three-times British Touring Car Champion.

Watch the Black Country Bullet video:

Black Country Bullet from Black Country Bullet on Vimeo.

For more information about the Bullet and how companies can get involved, visit

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