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Region unites to showcase Drive West Midlands programme at Automechanika Birmingham

The West Midlands will present the strength of its automotive industry to more than 10,000 visitors, as global event Automechanika Birmingham takes place in the UK for the first time next month (7-9 June, NEC, Birmingham).

Spearheaded by support programme Drive West Midlands, the region’s six Local Enterprise Partnerships (LEPs) will join forces with the aim of attracting more investment into the area’s automotive sector. The regional delegation – comprising the Black Country, Coventry & Warwickshire, Greater Birmingham & Solihull, Stoke-on-Trent & Staffordshire, Telford & Wrekin and Worcestershire – will highlight why the West Midlands is an ideal place for automotive firms to locate and expand. Key issues including access to finance, the area’s talent pool and ease of doing business will be discussed with visitors to the region’s stand.

Automechanika Birmingham will bring together 550 domestic and international exhibitors, with over 60 seminars featuring key global representatives discussing future trends in the industry. The event will showcase the latest automotive services and technological developments from the supply chains and aftermarkets. Over 30 countries will be represented by exhibitors across the three days. 

The West Midlands region has one of the strongest automotive industries in the world with the Drive West Midlands programme – launched in 2015 – working to exhibit the region’s automotive sector. The initiative supports SMEs and local automotive companies, working together with partners such as Jaguar Land Rover to increase Tier 1 and Tier 2 supply chain opportunities in the region. The West Midlands’ delegation will highlight the 6 billion-pound growth opportunities available for the 1100 automotive firms based in the West Midlands.

David Shepherd, Senior Business Development Manager (Automotive) at Marketing Birmingham, which oversees the Drive West Midlands initiative, said: 

"The automotive sector in the UK is growing rapidly, creating an increasing number of opportunities across the West Midlands. Automechanika’s decision to host its first UK exhibition in Birmingham reflects the buoyancy of the industry here at present. 

"We will be highlighting to delegates that this region has the highest concentration of automotive companies in the UK – and one of the best supply chains in Europe – making it a desirable place to set up.”

Stewart Towe, Chair Black Country LEP said: "The Black Country is at the heart of the UK automotive industry with more than 60% of the UK’s automotive R&D happening here. The Black Country LEP is delighted to be working with our partners to highlight to delegates that connecting with the West Midlands automotive industry brings an unrivalled network of skilled workers, specialist suppliers and inspired R&D teams.”

The event presents a significant networking opportunity for everyone associated with the automotive industry. To register for the event and for more information, visit 

For more information about the Drive West Midlands programme, visit

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