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Make a pledge for a prosperous Sandwell

Sandwell Council is reaching out to its communities and asking them to help make the borough the best it can be.

Residents and businesses have been invited to complete a short survey to help the council understand their priorities as part of an innovative new project.

As part of the survey they will be asked to make a pledge that will have a positive impact on Sandwell.

The survey is a key part of council plans to develop an ‘Inclusive Economy Deal’.

The ‘deal’ is a social contract with the community – a joint commitment between residents, businesses, anchor institutions such as colleges, hospitals and the council – outlining what they’ll each do to make a more prosperous borough.

Leader of the Council, Councillor Yvonne Davies, welcomed efforts to engage with the community and urged people to have their say.  

“We want to make Sandwell a better place for everyone with no one left behind,” she said.

“Our residents, businesses and partners have a huge role to play. The deal can’t happen without people who live and work in the borough. We need all of us to help make it a reality.”

Councillor Bob Lloyd, cabinet member for Inclusive Economic Growth, said:

“By filling in the survey, you’ll help us understand what matters to you, what you want to improve about Sandwell and how you might be willing to help us do that.

“Once we have your feedback, we will set out a shared agreement that will make our borough stronger, sustainable and more prosperous.”

One of the council’s primary pledges is a commitment to ‘community wealth building’ which is about ensuring more money is spent locally.

Councillor Chris Worsey, lead member for Community Wealth, said:

“The pledges can be as big or small as people like.

“For example, as a council we’re pledging to spend more of our money in the borough to support local businesses and people through our community wealth project.

“In return, residents may pledge to buying more products and services locally.”

The survey will help the council understand what matters to residents and businesses, what they want to improve about Sandwell and how everyone can play a part to help the council achieve it.

Results of the surveys and pledges will be used to shape the Inclusive Economy Deal in the coming months.

The survey is now available online at

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