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09/07/2015
Local Businesses Encouraged to Support Black Country Day

Tuesday July 14th is Black Country Day. To celebrate the diversity and strength of business in the Black Country, we are launching a social media campaign in support of the day and of local Black Country businesses.

The Black Country LEP is encouraging local businesses to tweet about their products, workplace or staff members.

On Tuesday 14th July, we would like local businesses to:

  • Take a photograph of their product, workplace or staff.
  • Post the picture to Twitter to celebrate Black Country Day.
  • Include the hashtag #MadeInTheBlackCountry along with any others which might apply

On its own, a single tweet holds little power, but a range of tweets from companies celebrating the Black Country and their roots will be noticeable, generating interest in the participating accounts and the wider message.


Black Country Day on July 14, marks the region’s industrial heritage and marks the anniversary of the invention of the World’s first steam engine, the Newcomen Engine, built in the Black Country in 1712. Today, the Black Country is still home to a world class manufacturing and engineering base, one of the UKs leading supply chain centres with excellent collaborative research and development opportunities and home to the UKs most successful Enterprise Zone.

For further details on the campaign, please email Katherine Birch or Joanne Booker.

Notes to editors

About the Black Country Local Enterprise Partnership (LEP)

The Black Country Local Enterprise Partnership (LEP) aligns activity across private and public sectors to create the right environment for businesses with a remit to tackle barriers to business growth and create a globally competitive local economy.

Programmes to deliver our vision are structured around three areas of activity:

- Business: supporting skills and competitiveness

- People: raising skills and employability, for example through our City Deal and Skills Factory;

- Place: including the provision of more high quality employment land through our Enterprise Zone and City Deal.

The LEP Board has identified seven priority areas where action will have the most impact on the Black Country and its contribution to the national economy:

- Exploiting the potential of the Black Country as a place to live, do business and invest; focusing on our housing offer, the quality of employment land, and the distinctive role of our four strategic centres.

- Using supply chains to build business commitment to skills and growth

- Supporting innovation at our major science and business parks

- Building a close relationship with our top 600 companies

- Raising our skills levels

- Securing inward investment

- Developing a more entrepreneurial culture 

 

The Black Country located at the heart of the national transport network, comprises the metropolitan boroughs of Dudley, Sandwell and Walsall and the City of Wolverhampton. It covers 356 sq kilometres, is home to 1.14 million people, with 23 per cent ethnic minority residents and approximately half a million jobs in 31,000 companies.

For more information on the Black Country Local Enterprise Partnership visit www.blackcountrylep.co.uk or follow on Twitter: @blackcountrylep 

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