Birmingham City University, Coventry University and the University of Wolverhampton joined forces in May 2016 to launch the West Midlands Combined Universities (WMCU) initiative to meet the demands of devolution.
The partnership brings together the institutions’ applied research and skills development to shape workforces and foster innovation across the region in support of the West Midlands Combined Authority.
To restate the purpose and aims of the partnership by raising the profile of WMCU to target external and internal audiences over the next 12 months differentiating WMCU as the “go to “conduit into the three anchor institutions of the West Midlands; three universities who all have a focus on place enabling economic growth, skilled communities and heathy populations.
- Three sector led events focused on Health, Automotive, Construction or Digital. (An integrated channel plan should be connected with all three including press and digital). One of the three needs to have national reach and act as a significant catalyst with all three incorporating a launch or project outcome, for example, linked to the key messages.
- Ongoing student volunteering activities again with a PR plan each.
- Regular internal communications and engagement channels with staff.
Internal audiences identified as:
Externals audience identified as:
2-13 July 2018
Tender open for submissions
w/c 16 July 2018
w/c 23 July 2018
Interviews and award decision
31 August 2018
Completion of brand toolkit including key messages
Devised and agreed PR and Event plan with client
October 2018 – July 2019
The successful organisation will be expected to:
The contract can be tendered for as a whole package or split into two lots:
Value - £5,000- £10,000 (including VAT)
Value - £20,000- £25,000 (including VAT)
Please note consumable costs associated with activities such as catering and venue hire are not included in the contract value however must be agreed in advance with the Director of WMCU.
Please direct any questions to:
WMCU – Director
M: +44 (0) 7956 640412
Please submit your tender by noon 13 July 2018 to:
West Midlands Combined Universities
c/o Black Country Consortium Ltd