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Henry Boot Developments identified as preferred developer for ‘Phoenix 10’

Walsall Council and Homes England have announced that Henry Boot Developments Ltd (HBD) have been identified as the preferred development partner for ‘Phoenix 10’, a major 44 acre industrial site located between junctions 9 and 10 of the M6, Walsall.

This is an important milestone for this high profile site, which is located within the Black Country Local Enterprise Partnership’s (BCLEP) Black Country Enterprise Zone (BCEZ).

It marks a major step forward in the process of bringing the site back to life, as well as boosting job creation and investment in the town. Jointly owned by Homes England and Walsall Council, and up until 1999 partly occupied by the well-known James Bridge Copper Works Ltd, the vacant site has been designated for employment uses and is anticipated to create 1100 jobs.

The £60m redevelopment will play an important role in helping address the current supply shortage of industrial premises in the region. HBD will now begin working with its partners to create a comprehensive scheme masterplan and secure all necessary consents to deliver the project with a view to work commencing on site in early 2019.

The site has the capacity to deliver circa 620,000 sq ft of new industrial floor space.

Leader of Walsall Council, Sean Coughlan, who is also the West Midlands Combined Authority’s Portfolio Lead for Housing and Land; said:

After an extensive search for the right partner we’re pleased to welcome Henry Boot Developments on board so that they can now work with us and our partners to take this site to the next stage. This is key strategic industrial site, not only in Walsall but the wider West Midlands, which is crying out to be regenerated. Phoenix 10 offers a great opportunity for new businesses to relocate to the region and for existing firms to expand. Supporting businesses to grow and the creation of jobs remains one of our top priorities . Phoenix 10 has huge potential and this is a very exciting time for the borough"

Development Director for Henry Boot Developments, Vivienne Clements, commented:

On the back of opening our new Birmingham office, we’re delighted to be involved in the transformation of Phoenix 10. This is an exceptional opportunity to work with our partners, Walsall Council and Homes England, to bring this former industrial site back to good use and create a new gateway to the Black Country.”

David Warburton, Head of Public Sector Land at Homes England in the Midlands, said:

Homes England is really pleased to be helping bring this important local site back into use. We have worked closely with partners to get to this important milestone and look forward to seeing redevelopment plans for Phoenix 10 progress in the coming months. As a key employment site for the Black Country, Phoenix 10 will play an important role in providing new jobs and revitalising the area.”

Tom Westley, Black Country LEP Board member said:

This site is an important part of the Black Country Enterprise Zone and its redevelopment will support the LEP’s aim to provide a pipeline of employment sites to meet existing demand. Access to the site will also benefit from the planned £65m investment in the enhancement of M6 J10”.

The appointment of HBD will be formally ratified once Walsall Council’s Cabinet fully approves the redevelopment proposals, which is expected to follow in the coming months.


For further information please contact: Tess Randles Tel: 01527 579 555 at Gough Bailey Wright 

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