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Council apprentices raise profile of apprenticeships

Apprentices working at City of Wolverhampton Council have come together to help raise the profile of apprenticeships in the city.

The 13 participants have produced a series of videos providing feedback on their roles to showcase the work they do.

The council is committed to raising the quality and number of apprentices across the city and is working with partners to achieve this.

The council apprentices have pooled their thoughts and findings on to provide a source of useful information for city residents and businesses.

It is aimed at promoting apprenticeships and dispelling some of the myths surrounding apprenticeships, such as ‘apprenticeships are just for young people’, when in fact they are available for all ages.

The apprentices also interviewed and filmed some of the council’s directors to find out their experiences and what they look for in an apprentice.

The apprentices will develop more videos that focus on varieties of roles available, managers’ experiences of apprentices and what opportunities are available to progress.

Councillor Lynne Moran, Cabinet Member for Education and Skills, said:

“The apprentices have done a fantastic job in presenting the positive offer they make to the council - and it shows our commitment to apprenticeships as an organisation.

“Apprenticeships are an excellent pathway into employment and we work closely with city partners to develop apprenticeship opportunities across the city.

“Advice is on hand from Access to Business, City of Wolverhampton College, Wolverhampton Adult Education Service, and Wolverhampton Connexions Service.

“The city’s Skills and Employment Action Plan continues to be acted on and developed and the Workbox website provides a one-stop shop for people seeking job and apprenticeship opportunities.”

A social media campaign #BeTheFuture is also underway to encourage school leavers to find out more about apprenticeships in the city. It highlights the support available from providers across the city as well as promoting apprenticeships and jobs available.

For full details visit the apprenticeships section at

Issued by the City of Wolverhampton Council’s Corporate Communications Team. For more information, please call 01902 555439.

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