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Black Country shows its support for unique international trade event

Invest Black Country and the Black Country LEP are throwing their full support behind an innovative international conference, taking place in Wolverhampton and online tomorrow.

The World Trade Fair in the Black Country has been organised to connect West Midlands suppliers with international buyers on Friday 22 November, via live video links to Sydney, Tokyo, Seoul, Delhi, Sofia, Istanbul and Los Angeles.

Buyers from Melbourne will also be appearing at the Wolverhampton Business Solutions Centre in person, and each session will be broadcast live online so registered viewers can interact with the panels of business leaders and experts.

With the support of Invest Black Country, the conference has been organised by the FinditinB2B business network (which provides finditintheblackcountry, finditinsandwell, finditinwolverhampton, finditinwalsall, FinditinBirmingham and Finditinworcestershire), the West Midlands Economic Forum and UK Trade & Investment (UKTI).

Andy Cox, The Black Country LEP Board Member responsible for International Trade, said, "The LEP, through Invest Black Country, is delighted to support and participate in sessions at the World Trade Fair. We encourage local businesses to take advantage and explore global opportunities by going to

Invest Black Country is the organisation that promotes and supports inward investment into the region and works to boost the local economy. More information can be found at 

Local suppliers that haven’t booked a place in a live session can still get involved by reserving a live video feed. Reservations can be made via the World Trade Fair website at

Companies can also send questions and comments for the panels by following @worldtradefair on Twitter.

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